Overview: While price can (and should) certainly be a factor in the SEO decision making process, it should not be the primary factor. Unfortunately many companies who think they are saving money when making SEO decisions find out later that the actual costs of doing SEO wrong can make the savings pale in comparison. Worse yet, firms that focus primarily on price will sometimes unknowingly embrace methods that put their site at great risk for penalization and at best do not get the anticipated results. Meanwhile, those who abandon SEO entirely due to a single bad experience leave the channel wide open for their competitors, who are usually happy to take advantage.
Believe it or not, there are still many who are of the opinion that they don’t need to use search engine optimization. Those who are technically inclined, will need very little convincing that search engine optimization is an integral part of any website trying to attract traffic.
Advertisers who either haven’t heard of SEO, or don’t understand why they need to optimize their website spend millions on more conventional forms of advertising.
Because 85 percent of all website traffic is generated by search engines and it has become the second most preferred online activity after email. The majority of all web traffic is driven by the three major commercial search engines – Google, Yahoo, and MSN
In fact, these three account for about 80-90 percent of all search traffic.
