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Blog For Business Success
Charlotte SEO, Website Design & Blog Set Up
Huntersville, North Carolina
Telephone: 704.947.8048
Email: david28078@gmail.com
What Is A Blog?
A blog is a frequently updated journal containing news, opinions, information, web links, or ideas. Blogs have been around for a few years, and business have started using them to connect with customers.
Adding a blog to your current site is a simple process with the Yahoo! Small Business integration with professional blogging tools WordPress and Six Apart. So, you can start a blog in a few simple steps, but before you hit "Go," Consider whether a blog can help your business generate new revenue.
Blogs can benefit your business by helping you start a dialogue with customers that you can't have over a static web site. Consider the following benefits: |
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Reaching Out
Since the very beginnings of commerce, word of mouth has been a key motivator in developing interest in products or services. If you were in the market for a new car, you might ask someone you know about their make and model. Word of mouth drives businesses and services in so many ways. Use your blog as a tool to carry on a conversation about products and services at the convenience of you and your clients. You can also use your blog to recommend products and services offered by other businesses, and hopefully they'll do the same for you.
Generating Buzz
Using your blog to introduce a new product line or service will serve as a great way to generate buzz-when the reader has time to pay attention to what you are saying. When someone reads your blog, they are essentially giving you a piece of their valuable time. An added side effect is that as your blog grows and generates more traffic, your relevancy rankings for search engines will also increase.
Getting Feedback
The key to a successful business is not only generating new clients, but maintaining the satisfaction of your current clients. The opinions, input, and experiences of your current customers are extremely valuable, as they help your company tailor products and services to fit the customers needs-and keep them buying your product. Use your blog as a sounding board of sorts, allowing customers to offer input, offer suggestions, or even share experiences about your products. Your blog will make feedback exponentially easier for your customers.
Although maintaining blogs is still a new concept for businesses, a few best practices have been established that will help your blog be effective:
Keep It Simple
Your potential or current customer is now reading your blog-that's good. But you don't want to settle for good, you want to make the experience worth their time. Using four or five sentences to talk about why your product is worth the reader's time and money is key. Don't get bogged down in details. A smart blogger will spark a customer's interest and then let that customer know where to go to get more information about a specific product. Also, include links to direct them to open a new page that will drive traffic to your site or a specific section of your site that contains more information on what you are selling.
It's Your Blog … Be Who You Want to Be
Part of the blogging's appeal is that you can be anyone you want. By engaging in a dialogue with customers through your blog, you position yourself as an expert. Your offerings of why this product is better than that product will carry more weight. Customers want to feel secure when they spend their hard-earned money, and using your blog correctly will enable you to provide that security.
Update Often
For a blog to be successful, it needs to be updated regularly. A good rule of thumb is to add new content at least once a week, so your audience will have something new to read each time they visit.
i Do SEO, Website Design & Blog Set Up
Huntersville, North Carolina
telephone: 704.947.8048
email: david28078@gmail.com
Member of the Lake Norman Chamber of Commerce
Member of the Charlotte Chamber of Commerce
